Local Digital Growth & AI Content Specialist Bear

Local Digital Growth & AI Content Specialist

Full Time • Bear
Benefits:
  • 401(k)
  • 401(k) matching
  • Bonus based on performance
  • Employee discounts
  • Opportunity for advancement
  • Profit sharing
  • Training & development
  • Wellness resources

Local Digital Growth & AI Content Specialist

SERVPRO of Bear/New Castle & SERVPRO of Upper Darby

SERVPRO of Bear/New Castle and SERVPRO of Upper Darby are looking for a highly driven, execution-focused Digital Growth & AI Content Specialist to help us aggressively grow our local online presence, search visibility, content systems, and digital authority.

This is NOT a traditional corporate marketing position.

This is a real-world operational growth role focused on:

  •  local SEO 
  •  Google Business Profile growth 
  •  AI-assisted content creation 
  •  short-form video/media 
  •  website content 
  •  operational content systems 
  •  local digital authority building 
  •  PPC support 
  •  measurable execution 
We are building a true local digital growth system around real jobs, real projects, real people, and real operational content.

IMPORTANT — PLEASE READ BEFORE APPLYING

This is NOT a role for someone expecting:

  •  extensive daily training 
  •  constant hand-holding 
  •  a fully built marketing department 
  •  highly structured corporate onboarding 
  •  a “sit around waiting for assignments” environment 
We move quickly and operate in a fast-paced real-world service business.

However…

We ARE open to ambitious self-learners who are:

  •  highly coachable 
  •  consistent 
  •  dependable 
  •  strong executors 
  •  comfortable learning independently 
  •  able to improve rapidly through repetition and real-world experience 
You do NOT need to be a senior SEO expert.

But you SHOULD already have:

  •  SOME content creation experience 
  •  strong computer/software skills 
  •  comfort with technology 
  •  comfort learning AI tools 
  •  ability to stay organized 
  •  ability to execute consistently without constant reminders 
This role may be a great fit for:

  •  someone early in their career 
  •  a motivated college student 
  •  a recent graduate 
  •  someone self-taught in content/media/SEO 
  •  someone already creating content online 
  •  someone interested in AI, digital growth, and business systems 

Real Operational Involvement

This is NOT a desk-only position.

You will regularly:

  •  visit active jobsites 
  •  capture photos/videos/content 
  •  work directly with production teams 
  •  help document projects 
  •  assist with before/after content 
  •  help generate customer reviews 
  •  interview team members/customers when appropriate 
  •  learn restoration terminology and operations 
  •  become knowledgeable in water, fire, mold, reconstruction, and emergency services 
The goal is to create REAL local authority content based on REAL operational experience.

Core Responsibilities

Google Business Profile Growth

  •  Daily GBP posting 
  •  Photo uploads 
  •  Review monitoring/responding 
  •  Helping drive customer review generation 
  •  Service updates 
  •  Supporting local ranking improvement 
  •  Monitoring competitors and local visibility 
Website & Local SEO

  •  Assisting with website updates 
  •  Building and improving service pages 
  •  Local SEO optimization 
  •  FAQ and how-to content creation 
  •  Geo-targeted content updates 
  •  Helping improve website conversion rates 
  •  Supporting long-term local authority growth 
Content & Media Creation

  •  Organizing field photos/videos 
  •  Creating short-form content 
  •  Assisting with AI-generated content 
  •  Building repeatable media systems 
  •  Helping capture real operational content 
  •  Building and supporting Facebook, Instagram, TikTok, YouTube, and other digital platforms 
AI & Technology Systems

  •  Learning and utilizing AI tools 
  •  Assisting with digital workflow systems 
  •  Improving operational efficiency 
  •  Helping leadership implement scalable systems 
  •  Supporting AI-assisted content production 
PPC & Digital Growth Support

  •  Assisting with Google Ads / PPC campaigns 
  •  Supporting lead generation efforts 
  •  Monitoring campaign performance 
  •  Assisting with digital growth initiatives 

What We Care About Most

We care FAR more about:

  •  consistency 
  •  follow-through 
  •  reliability 
  •  accountability 
  •  work ethic 
  •  organization 
  •  adaptability 
  •  learning ability 
  •  execution 
  •  attitude 
than we do about fancy resumes or marketing buzzwords.

This Role Is NOT Ideal For Someone Who:

  •  needs constant supervision 
  •  struggles with follow-through 
  •  wants highly structured corporate training 
  •  gets overwhelmed easily 
  •  dislikes learning new technology 
  •  wants a slow-paced environment 
  •  likes talking about ideas more than executing them 

This Role IS Ideal For Someone Who:

  •  likes building things 
  •  enjoys learning quickly 
  •  enjoys AI tools and technology 
  •  likes creating content 
  •  enjoys measurable growth 
  •  wants real-world business experience 
  •  wants long-term opportunity 
  •  enjoys solving problems 
  •  wants to grow with a company 
  •  enjoys fast-paced environments 

Preferred Experience (Not All Required)


  •  ChatGPT, Claude, Gemini and/or other AI tools 
  •  Google Business Profile 
  •  Basic SEO knowledge 
  •  Basic website editing 
  •  Short-form video editing 
  •  Photography/video creation 
  •  Marketing/content experience 
  •  Google Ads/PPC exposure 
  •  Social/content posting 

Compensation

Compensation based on:

  •  experience 
  •  capability 
  •  consistency 
  •  execution 
  •  growth potential 
Potential for:

  •  performance bonuses 
  •  long-term growth 
  •  expanded leadership responsibilities 




All employees of a SERVPRO® Franchise are hired by, employed by, and under the sole supervision and control of an independently owned and operated SERVPRO® Franchise. SERVPRO® Franchise employees are not employed by, jointly employed by, agents of, or under the supervision or control of Servpro Franchisor, LLC, in any manner whatsoever.

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